Back in the ‘70s and ‘80s, it was common to see comic-book advertisements that showed superheroes doing goofy things, like laughing uproariously while enjoying a fruit pie with a 25-year shelf life. Can you imagine being the poor schmuck in marketing who had to come up with a Batman plot that pimped sponge cake?

The following bit, “Wonder Woman vs. the Cheetah,” is a classic example of this kind of shameless, LOL product placement:

There's got to be more than chocolate in those things.

So, though she possesses Athena’s wisdom, Diana figures the best way to get into the Cheetah’s lair is to send a basket full of Delicious Hostess® Cup Cakes. And Cheetah’s too distracted by the chocolaty icing and devil’s food cake (or too stoned) to mind that Wonder Woman is dropping her killer kitties left and right. High on sugar and preservatives, she seems perfectly happy to let Diana take her away to the big house. You’d think these two bitter enemies had just had tea and Waldorf salad at the Themyscira Country Club.

Then again, I guess you could say this ad did its job, because I now have a powerful craving for some nutritionally bankrupt, Polysorbate 60 goodness. And it’s comforting to know that Hostess is still enlisting superheroes to pimp unnatural, addictive snack foods, like Green Lantern Glo Balls. (Heh, heh. “Balls.”)

7 thoughts on “WTF? Wednesday: Sweet Justice

  1. Hilarious. I was recently reading an old New Mutants issue from the early 80’s and was reminded of these funny old ads.

    Also a funny bit was posted on The Unique Geek listserv a few months back of someone taking these old ads and substituting it with the KFC Double Down. These really cracked me up.


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