The DC re-launch has dominated the comics conversation since its announcement, and readers are in varying stages of acceptance. But not everyone’s grieving. I’ve heard a handful of people say that this (mostly) clean slate approach is not only necessary, but also smart. The medium is struggling, and most fans would agree that something needs to be done. But is this it?
I’ve got my opinions, but as a consumer with no business experience — and comics are a business — I don’t exactly have a strategic plan for the industry. There are aspects of the re-launch that I find upsetting (feathers on Tim!), and I’m definitely sad to see some of my favorite titles and characters go missing. However, as a Nerd Lunch essay pointed out, it’s not really About Me, and the decision’s been made. So as a reader, I’ve got two choices: Give the new titles a try and make judgments accordingly, or break up with DC. We’ve been together since I was 7 or 8, so I’m not yet ready to call the moving van. Some of the books will be good to great, and others will be mediocre to sucky. That’s pretty much the way it is now.
While I am skeptical, I want this radical plan to succeed because I love comics. When they’re done right, reading them can be a magical experience, or at least a greatly entertaining one. I think more people would agree if they’d just pick one up, but getting comics into the hands of non-readers these days is a mighty big challenge. DC is taking a big gamble in the hopes that old fans will stick around and new ones will be attracted to less intimidating #1 issues.
What’s your take on the re-launch strategy? Are you ready to give it a try or packing your proverbial suitcases?